Hello,
I was born in 1974 and have spent 9 years in traditional advertising agencies like Leo Burnett, JWT or Y&R as an account person.
After a sabbatical, where I worked as a sports manager in a hotel on the Maldives for a year, I started my career in digital, spending another 8 years in agencies like Razorfish, MRM or FullSIX and focussed more on strategic planning and the integration of disciplines as Chief Strategy and Chief Digital Officer or General Manager.
Always having a strong entrepreneurial spirit, too, I then opened two own agencies, a b2b online portal in the fitness industry and a bar and have lived in Frankfurt, Paris and Berlin, wrote 2 books, 1 about relationships between brands and people and one to fight green-washing, I created the relevance methodology and launched a service for workforce transformation.
I’ve dedicated my work to meaningful transformation, passionate about guiding organisations towards clarity, resilience, and relevance.
You can book a call with me on this page
Check my career in my CV and in my list of references
To get in touch you can either book a call or write me
Experience 🧑🔧⛑️🤓
Fashion
Levi's
H&M
Boss
Gucci
Peek&Cloppenburg
Wrangler
SIX
beeline
Sports
adidas
Mammut
HEAD
Decathlon
Beauty
L'Oréal
Coty (David Beckham, Lady gaga, Cavalli)
Max Factor
Schwarzkopf Brillance
H&M Beauty
Beiersdorf
Media
YouTUBE
Gruner+Jahr (Brigitte.de)
Mediengruppe RTL
Nickelodeon
Auto
Mercedes Benz
KIA
FIAT
Seat
Opel
VW
Chrysler
Lancia
Michelin
Pirelli
Kawasaki
Travel
Walt Disney World
Lufthansa
Logistics
GLS
Tech
Google
T-Systems
Microsoft
Samsung
Siemens Mobile
Dymo
FMCG
P&G
Beiersdorf
Henkel
Danone
Hochland
F&B
Coca Cola
Danone
Kraft Foods / Mondelez
Nespresso
Lavazza
Hochland
Anheuser Busch InBEV
Pharma
GFE Blut
Novo Nordisk
Deutscher Hausärzteverband
Novartis
Roche
Human
Good Healthcare Group
Partnerseitz
MSD
Education
Mondelez
Jacobs University
IED Madrid
Hyper Island
Good School
UDK Berlin
teamdecoder Academy
Agencies
TBWA, Ogilvy, Leo Burnett, FCB, Young & Rubicam, JWT, Armando Testa, Orange Hive, Neue Digitale, Razorfish, Duke, McCann Worldgroup, MRM, FullSIX, Saatchi & Saatchi, TLGG, Herren der Schöpfung, Inocean, Peter Schmidt Group, Omnicom Group (BBDO/Analect/Rapp), Breakers, Steve
Workforce 👔🛠️
I support companies navigating team transformations—whether it’s growth, downsizing, mergers, new strategies, or leadership changes—using my proven framework, software and expertise.
Restructuring the marketing department to adapt to the challenges and opportunities of digitalisation.
Lateral leadership in a new matrix organisation while optimising the creative process.
Building a customer-centric organisation and merging four units into a single department.
Turning a new agile strategy into actionable processes within the commercial team.
Establishing a new strategic unit.
Designing a new organisational structure aligned with new business strategy.
Establishing new business units, key account management, an innovation process, and a values team.
Building and expanding the marketing team.
Redistributing marketing responsibilities between headquarters and local teams.
Defining roles for founders and positioning the startup for growth.
My Signature Strengths
The survey by "VIA - Institute of Character" shows the following character strengths for me, that I put in every job:
Appreciation of Beauty & Excellence
Noticing and appreciating beauty, excellence, and/or skilled performance in various domains of life, from nature to art to mathematics to science to everyday experience.
Leadership
Encouraging a group of which one is a member to get things done and at the same time maintain good relations within the group; organizing group activities and seeing that they happen.
Honesty
Speaking the truth but more broadly presenting oneself in a genuine way and acting in a sincere way; being without pretense; taking responsibility for one's feelings and actions.
Love
Valuing close relations with others, in particular those in which sharing & caring are reciprocated; being close to people.
Creativity
Thinking of novel and productive ways to conceptualize and do things; includes artistic achievement but is not limited to it.
Gallup CliftonStrengths Signature Themes
"Many years of research conducted by The Gallup Organization suggest that the most effective people are those who understand their strengths and behaviors. These people are best able to develop strategies to meet and exceed the demands of their daily lives, their careers, and their families. A review of the knowledge and skills you have acquired can provide a basic sense of your abilities, but an awareness and understanding of your natural talents will provide true insight into the core reasons behind your consistent successes. Your Signature Themes report presents your five most dominant themes of talent, in the rank order revealed by your responses to StrengthsFinder.
Of the 34 themes measured, these are my "top five":
Activator
People who are especially talented in the Activator theme can make things happen by turning thoughts into action. They are often impatient.
Relator
People who are especially talented in the Relator theme enjoy close relationships with others. They find deep satisfaction in working hard with friends to achieve a goal.
Achiever
People who are especially talented in the Achiever theme have a great deal of stamina and work hard. They take great satisfaction from being busy and productive.
Ideation
People who are especially talented in the Ideation theme are fascinated by ideas. They are able to find connections between seemingly disparate phenomena.
Command
People who are especially talented in the Command theme have presence. They can take control of a situation and make decisions.