I was ​born in 1974 and have spent 9 years in traditional advertising agencies like Leo Burnett, JWT​ or Y&R as an account person. 

After a sabbatical, where I worked as a fitness coach in a hotel on the Maldives for a year, I started my career in digital, spending another 8 years in agencies like Razorfish, MRM or FullSIX and focussed more on strategic planning and the integration of disciplines. 

Always having a strong entrepreneurial spirit, too, I then opened two own agencies, a b-to-b online portal in the fitness industry and a bar and have lived in Frankfurt, Paris and Berlin, wrote 2 books, 1 about relationships between brands and people and one to fight green-washing, I created 2 methodologies and launched a web app for role-based work

Today I consider myself beyond the question of traditional or digital - it is relevance, collaboration and experiences that count in this so called VUCA world!


You can check out my full CV here ...


... and if you prefer to read complete sentences ;) here is a little bio text in German and English.


Need a head-shot?


You can find a list of my references here.

My Signature Strengths

The survey by "VIA - Institute of Character" shows the following character strengths for me, that I put in every job:

Appreciation of Beauty & Excellence

Noticing and appreciating beauty, excellence, and/or skilled performance in various domains of life, from nature to art to mathematics to science to everyday experience.


Encouraging a group of which one is a member to get things done and at the same time maintain good relations within the group; organizing group activities and seeing that they happen.


Speaking the truth but more broadly presenting oneself in a genuine way and acting in a sincere way; being without pretense; taking responsibility for one's feelings and actions.


Valuing close relations with others, in particular those in which sharing & caring are reciprocated; being close to people.


Thinking of novel and productive ways to conceptualize and do things; includes artistic achievement but is not limited to it.

Gallup CliftonStrengths Signature Themes

"Many years of research conducted by The Gallup Organization suggest that the most effective people are those who understand their strengths and behaviors. These people are best able to develop strategies to meet and exceed the demands of their daily lives, their careers, and their families. A review of the knowledge and skills you have acquired can provide a basic sense of your abilities, but an awareness and understanding of your natural talents will provide true insight into the core reasons behind your consistent successes. Your Signature Themes report presents your five most dominant themes of talent, in the rank order revealed by your responses to StrengthsFinder. 

Of the 34 themes measured, these are my "top five":


People who are especially talented in the Activator theme can make things happen by turning thoughts into action. They are often impatient. 


People who are especially talented in the Relator theme enjoy close relationships with others. They find deep satisfaction in working hard with friends to achieve a goal. 


People who are especially talented in the Achiever theme have a great deal of stamina and work hard. They take great satisfaction from being busy and productive. 


People who are especially talented in the Ideation theme are fascinated by ideas. They are able to find connections between seemingly disparate phenomena. 


People who are especially talented in the Command theme have presence. They can take control of a situation and make decisions.