We help companies enable transparency internally and externally, to start change, create impact and to become more sustainable.

Bright is me with some friends - we met on an amazing sustainability project for a large food brand and decided that we wanted to continue to work together. Today BRIGHT is a network of people like us that can be activated upon request.

Other topics in Sustainability:

the book "Sustainability As A Brand Purpose" (in German only)

my online tutorials

the workbook

We walk through our world with open eyes ...

… and what we see are approaches to sustainability that we do not agree with:

  • Greenwashing

  • Partial Transparency

  • Single Actions

  • Sustainability as an add-on

The things we see make us think ...

  • … Sustainability needs to be a company wide goal and part of everything.

  • … Transparency is only transparency when lived 100% - no exceptions.

  • … Responsibility needs to be accepted at the core, not for image improvement reasons.

  • … A better reputation based on sustainability measures needs to be earned.


Case studies and live discussions about ideas we saw while walking around with open eyes. Check out the videos from our mini online conference series (available in German only).

Am 12. und 19.11.2020 haben wir mit Euch in der WIV_04 über diese Themen gesprochen:

  • e-Scooter - und ihr Versprechen, die letzte Meile schneller und nachhaltiger zu machen

  • mobile Banking - anhand der sehr unterschiedlichen Beispiele N26 und Tomorrow Bank

  • Apple iPhone12 - was steckt hinter den Aussagen zum Thema Nachhaltigkeit in der Keynote?

Am 23. und 31.07.2020 haben wir uns in der WIV_0 3 Marken/Unternehmen angeschaut, die noch nicht so sehr für Ihre Nachhaltigkeits-Engagements aufgefallen sind:

  • #Pampers für den Windelmarkt

  • #Emma und #Casper für disruptive Matratzen und

  • #GLS für die KEP Branche (Kurier/Express/Paket)

WIV_02 hat am 28.05. und am 09.06. stattgefunden und wir sprachen dieses Mal über die Cases

  • Rügenwalder

  • Tchibo und

  • Biovegan.

WIV_01 hat im April 2020 stattgefunden — insgesamt drei Mal haben wir mit Euch Cases von

  • Bayer

  • H&M

  • DM

  • und anderen

besprochen. Wenn Du die Sessions verpasst hast, findest Du hier einen Videomitschnitt:


When seriously dealing with sustainability, new rules come into play:

First be clear what you mean, when you say "sustainability". This is what you should mean: Including all social, ecological and economical aspects, plus a thorough governance process.

Then be assured that we're not just talking marketing or production, a true sustainability project includes all these levels, which build up from the bottom.

Transparency is "the A and the O". Look at the areas your company talks about today, but then also check which areas your company SHOULD look at, including everything they really impact.

Last but not least, it is about the acknowledgement that sustainability is a long roadtrip. There are quick wins to collect, and "easier" steps to make, but better prepare for life long learning and changing!

Header: Photo by Flo Karr on Unsplash
Photo by Soroush Karimi on Unsplash