Kai Platschke

Business and marketing consultant for relevance, collaboration and sustainability.


Brand strategy is my home base, where it all started. Having experienced, how the world changed, what most ad agencies offer vs what most companies need, I developed the Relevance Methodology - a simple framework and workshop concept that helps brands to create relevant relationships with people through topics, conversations, behavior and projects - before working with an agency. The story of its creation, all background info and step by step tutorial on how the methodology works, is available in the book "Beyond Digital - A Brand Approach For More Relevance".

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Relevance Methodology

The most important building brick in my brand strategy work is the Relevance Methodology. Click on video for short (German) introduction, or there:

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This area is a direct result from my other consulting topics. What I mean is: I am not a classical new work consultant, but I have helped so many companies in changing their thinking, that helping them to implement this thinking by adapting organization, workflows and ways of working I automatically became experienced in this area.

Most solutions are individual, but I work a lot with an approach I call "Canvasation Lab", where we create games that help new teams handle new ways of working. Or I challenge the management by handing over special topics to "circles" (inspired by Holacracy) and train the circles in creating their space & power. To challenge your team organization I have even developed a proprietary tool called "mytpt" (Team Planning Tool).

Other buzz-words that I deliver are #selfmanagement, #governance or #constitutions ;)

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Selbstorganisierte Teams

In den letzten Jahren habe ich viel geforscht und experimentiert, was den Bereich "New Work" angeht. Ich habe die einschlägige Literatur gelesen, bin virtuell den Corporate Rebels gefolgt, habe Holokratie-Seminare gemacht und bin dann (natürlich) doch in der Realität angekommen. Bei meiner Arbeit mit sich selbst führenden und organisierenden Teams habe ich eine Menge gelernt.

> Blog-Artikel dazu lesen

> English article "Self-Managing Teams: Thoughts And Learnings" here


The way we do business has to change. The awareness for this need grows, but few know how to act. In my new book "Nachhaltigkeit als Markenpurpose" ("sustainability as a brand purpose", currently only available in German) I use the Relevance Methodology to help companies create this purpose, with the objective to be more sustainable internally (value creation chain), have a positive effect on the environment and to create relevant relationships with people outside the company to help them live a more sustainable life.

The contents of the book also exist as online tutorials and workbook for DIY purposes! And the thinking is continued in our consultancy BRIGHT.

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Frisch vom Event "Der grüne Buchabdruck" - jetzt schon auf Youtube!

20 Min Zusammenfassung von Relevanzmethode und NAMP, und wie man das praktisch als Unternehmen umsetzt

> Link zu Youtube

> Seminar besuchen

Tilt The Triangle!

There are 2 very different approaches to #sustainability. One has the objective of marketing and the danger of ending up to be #greenwashing. The other is build on #honesty and #transparency and has as objective ... well ... #sustainability!

Lego(R) Serious Play(R)

I am official LEGO (R) SERIOUS PLAY (R) facilitator. LSP is a methodology that I like to use when there is a question at stake where the answer is difficult to find or there are many different opinions about that solution in the room.

LSP is a facilitated thinking, communication and problem solving technique for use in organisations, teams and individuals. It was developed in 1995 for the LEGO company as a unique workshop method, based on a variety of psychological philosophies, amongst which: “hand learning”.

Was ist das eigentlich?

"Lego" hört sich immer sofort nach "Spielen" an. Das es sich hierbei aber um eine bitter-ernste und wahnsinnig effektive Business-Strategie- und Team-Work Methode handelt, die strengen Regeln folgt, und psychologisch untersucht wird, ist den wenigstens bewußt.

> Deshalb habe ich dazu mal ein kleiner Erklär-Video gemacht

Lego Photo by Morning Brew on Unsplash / Teamwork Photo by Markus Spiske on UnsplashLego Photo by Hello I'm Nik on Unsplash Sustainability Photo by Cherie Birkner on Unsplash