Hi there,
relevance, sustainability and collaboration are the keywords of what I think and do - I am marketing consultant for new brand strategy, new sustainabilty purposes and new work approaches, author of the books beyond digital and nachhaltigkeit als markenpurpose, university teacher and lego serious play facilitator.
Nice to meet you & happy to help!
Kai.
Neues Buch: Nachhaltigkeit als Marken-Purpose
Anfang 2020 kommt mein neues Buch heraus.
Das Buch zur Relevanzmethode
"Beyond Digital - Markenstrategie für mehr Relevanz" erklärt die Entstehung der Relevanzmethode und warum sie im modernen Marketing hochgradig Sinn macht. Das Ziel: Relevante Beziehungen mit Kernzielgruppen aufbauen und pflegen - ein Verhaltenskodex für Marken als Ergänzung zum bestehenden Produktmarketing.
Mehr Infos / Kaufen / English
Your Sustainability Team
Together with my friends Nora, Nadja, Erik and Jonas we have founded BRIGHT - a consultancy to help you create transparency, start change, build impact and get closer to a more sustainable way to lead a business.
New Brand Strategy: Relevance & Methodology
Relevance is replacing our old frequency model, thanks to the digital revolution. But many struggle to define what this relevance actually means for their brand, aside from a product relevance. This is why I have developed the Relevance Methodology which I present in my book Beyond Digital, teach in several schools and applied for many companies.
New Work: Collaboration & Canvasation
Better collaboration is urgently needed if we want to succeed with all the changes going on in organizations today, including the teams and the bosses! But often collaboration is not as easy to establish as we first think. This is why I have developed the Canvasation Lab which helps to drive effective and fun collaboration through setting frames, roles and rules plus individual canvases that start and guide a conversation.
New Mandatory: Sustainability & Purpose
We're living in the year 2019 and sustainability should have been our focus a long time ago, so there is some catching up to do! I have a proposal how the Relevance Methodology can help us to develop a brand purpose that drives honest and transparent sustainable development inside and outside your company.
namp.platschke.de (in German only)
in short
If this is all too much text, check out this quick intro in my thinking of "relevance" and how it is connected to our thinking and working, and why sustainability is so important in there ...
+ New Retail: Relevance & Experience
This area is a direct application of the relevance thinking. Retail experiences are the future of brick and mortar and the key necessity to stay successful vs. ecommerce. Digital tools and technologies can help us build those, still they face a lot of doubt in the industry. This is why I have conducted the study Digital Retail Vision. The learnings are presented in the book Brand Experience and lead to the vision and a framework that I apply for brands and retailers.
All questions and requests to kai@platschke.com, please.
Merci.