hallo,
relevance, sustainability and collaboration are the keywords of what I think and do - I am marketing consultant for new brand strategy, new sustainabilty purposes and new work approaches, author of the books beyond digital and nachhaltigkeit als markenpurpose, university teacher and lego serious play facilitator.
Nice to meet you & happy to help!
Kai.
Brand Strategy.
This is my home base, where it all started. Having experienced, how the world changed, what most ad agencies offer vs what most companies need, I developed the Relevance Methodology - a simple framework and workshop concept that helps brands to create relevant relationships with people through topics, conversations, behavior and projects - before working with an agency. The story of its creation, all background info and step by step tutorial on how the methodology works, is available in the book "Beyond Digital - A Brand Approach For More Relevance".
RELEVANZMETHODE
Der wichtigste Baustein meiner strategischen Marken-Arbeit ist die Relevanzmethode, die ich Euch in diesem kurzen Video vorstelle.
Mehr Infos auf der Website der Relevanzmethode
WORKBOOK
There is now a complete workbook for the RM, including all steps of the framework, all video tutorials, master files and explanations. Just take your case and work yourself through the workbook. The result: A project that will allow your brand to create relevant relationships with an important group of people!
Collaboration & Work Organisation
This area as a direct result from my other consulting topics. What I mean is: I am not a classical new work consultant, but I have helped so many companies in changing their thinking, that helping them to implement this thinking by adapting organisation, workflows and ways of working I automatically became a specialist in this area.
Most solutions are individual, but I work a lot with an approach I call "Canvasation Lab", where we create games that help new teams handle new ways of working. Or I challenge the management by handing over special topics to "circles" (inspired by Holacracy) and train the circles in creating their space & power.
Other buzz-words that I deliver are #selfmanagement, #governance or #constitutions ;)
selbstorganisierte teams
In den letzten Jahren habe ich viel geforscht und experimentiert, was den Bereich "New Work" angeht. Ich habe die einschlägige Literatur gelesen, bin virtuell den Corporate Rebels gefolgt, habe Holokratie-Seminare gemacht und bin dann (natürlich) doch in der Realität angekommen. Bei meiner Arbeit mit sich selbst führenden und organisierenden Teams habe ich eine Menge gelernt.
> English article "Self-Managing Teams: Thoughts And Learnings" here
Sustainability.
The way we do business has to change. The awareness for this need grows, but few know how to act. In my new book "Nachhaltigkeit als Markenpurpose" ("sustainability as a brand purpose", currently only available in German) I use the Relevance Methodology to help companies create this purpose, with the objective to be more sustainable internally (value creation chain), have a positive effect on the environment and to create relevant relationships with people outside the company to help them live a more sustainable life.
In order to help you put this purpose into practice I have founded the consultancy BRIGHT with friends from the areas responsible communication, circular economy, social media and responsible events. Together we help companies enable transparency, internally and externally. The goal: start change and create impact to get closer to sustainability.
beratung, konferenz und classroom
Um den Thema Nachhaltigkeit in meiner Arbeit mehr Bedeutung zu geben und um Unternehmen bei aktuellen Herausforderungen zu helfen, sich auf die Reise Richtung mehr Nachhaltigkeit zu begeben, haben wir BRIGHT gegründet.
Lego(R) Serious Play(R)
I am official LEGO (R) SERIOUS PLAY (R) facilitator. LSP is a methodology that I like to use when there is a question at stake where the answer is difficult to find or there are many different opinions about that solution in the room.
LSP is a facilitated thinking, communication and problem solving technique for use in organisations, teams and individuals. It was developed in 1995 for the LEGO company as a unique workshop method, based on a variety of psychological philosophies, amongst which: “hand learning”.
WAS ist das eigentlich?
"Lego" hört sich immer sofort nach "Spielen" an. Das es sich hierbei aber um eine bitter-ernste und wahnsinnig effektive Business-Strategie- und Team-Work Methode handelt, die strengen Regeln folgt, und psychologisch untersucht wird, ist den wenigstens bewußt.
> Deshalb habe ich dazu mal ein kleiner Erklär-Video gemacht