Kai Platschke

Business and marketing consultant for relevance, collaboration and sustainability.


Relevance is where it all started for me and what needs to be at the core of everything.

Brand strategy is my home base, where it all started. Having experienced, how the world changed, what most ad agencies offer vs what most companies need, I developed the Relevance Methodology - a simple framework and workshop concept that helps brands to create relevant relationships with people through topics, conversations, behavior and projects - before working with an agency. The story of its creation, all background info and step by step tutorial on how the methodology works, is available in the book "Beyond Digital - A Brand Approach For More Relevance".


Topics in Relevance:

Home

The Relevance Methodology

Deutsches Video "Was ist eigentlich ... die Relevanzmethode?" auf Youtube

my book Beyond Digital - A Brand Approach For More Relevance

online tutorial videos to learn the methodology

downloads for everyone

Video
Create Relationships With The Relevance Methodology

Collaboration is where it all led to - because there is no new thinking without new working.

This area is a direct result from my other consulting topics. What I mean is: I am not a classical new work consultant, but I have helped so many companies in changing their thinking, that helping them to implement this thinking by adapting organization, workflows and ways of working I automatically became experienced in this area.

I use a proprietary tool called "mytpt" (Team Planning Tool) to develop structure through roles, circles and governance. Within the teams I work with an approach I call "Canvasation Lab", where we create games that help new teams handle new ways of working. And I am official LEGO (R) Serious Play (R) Facilitator.


Topics in Collaboration:

Home

My thinking on new work

more info about mytpt (My Team Planning Tool)

another team tool: "Canvasation"

and a great workshop facilitation technique: LEGO (R) Serious Play (R)

Video
Drive Collaboration With MyTeamPlanningTool

Sustainability should be mandatory.

The way we do business has to change. The awareness for this need grows, but few know how to act. In my new book "Nachhaltigkeit als Markenpurpose" ("sustainability as a brand purpose", currently only available in German) I use the Relevance Methodology to help companies create this purpose, with the objective to be more sustainable internally (value creation chain), have a positive effect on the environment and to create relevant relationships with people outside the company to help them live a more sustainable life.

The contents of the book also exist as online tutorials and workbook for DIY purposes! And the thinking is continued in our consultancy BRIGHT.


Topics in Sustainability:

Home

the book "Sustainability As A Brand Purpose" (in German only)

my online tutorials

the workbook

BRIGHT consultancy

Video
Making Sustainability Your Brand Purpose