Jetzt NAMP Seminar beim mediacampus buchen (7.3.2022)
Brand strategy is my home base, where it all started. Having experienced, how the world changed, what most ad agencies offer vs what most companies need, I developed the Relevance Methodology - a simple framework and workshop concept that helps brands to create relevant relationships with people through topics, conversations, behavior and projects - before working with an agency. The story of its creation, all background info and step by step tutorial on how the methodology works, is available in the book "Beyond Digital - A Brand Approach For More Relevance".
Topics in Relevance:
Deutsches Video "Was ist eigentlich ... die Relevanzmethode?" auf Youtube
online tutorial videos to learn the methodology
downloads for everyone
Create Relationships With The Relevance Methodology
This area is a direct result from my other consulting topics. What I mean is: I am not a classical new work consultant, but I have helped so many companies in changing their thinking, that helping them to implement this thinking by adapting organization, workflows and ways of working I automatically became experienced in this area.
I use a proprietary tool called "mytpt" (Team Planning Tool) to develop structure through roles, circles and governance. Within the teams I work with an approach I call "Canvasation Lab", where we create games that help new teams handle new ways of working. And I am official LEGO (R) Serious Play (R) Facilitator.
Topics in Collaboration:
My thinking on new work
more info about mytpt (My Team Planning Tool)
another team tool: "Canvasation"
and a great workshop facilitation technique: LEGO (R) Serious Play (R)
Drive Collaboration With MyTeamPlanningTool
The way we do business has to change. The awareness for this need grows, but few know how to act. In my new book "Nachhaltigkeit als Markenpurpose" ("sustainability as a brand purpose", currently only available in German) I use the Relevance Methodology to help companies create this purpose, with the objective to be more sustainable internally (value creation chain), have a positive effect on the environment and to create relevant relationships with people outside the company to help them live a more sustainable life.
Topics in Sustainability:
the book "Sustainability As A Brand Purpose" (in German only)
Making Sustainability Your Brand Purpose