Case studies and live discussions about ideas we saw while walking around with open eyes in our mini online conference series.

(available in German only)

Bright was me with some friends - we met on an amazing sustainability project for a large food brand and decided that we wanted to continue to work together. Today BRIGHT is gone, but these videos and the Anti-Greenwashing-Way live on :)

Other topics in Sustainability:

the Anti-Greenwashing-Way

my online tutorials

the workbook

Am 12. und 19.11.2020 haben wir mit Euch in der WIV_04 über diese Themen gesprochen:

Am 23. und 31.07.2020 haben wir uns in der WIV_0 3 Marken/Unternehmen angeschaut, die noch nicht so sehr für Ihre Nachhaltigkeits-Engagements aufgefallen sind:

WIV_02 hat am 28.05. und am 09.06. stattgefunden und wir sprachen dieses Mal über die Cases

WIV_01 hat im April 2020 stattgefunden — insgesamt drei Mal haben wir mit Euch Cases von

besprochen. Wenn Du die Sessions verpasst hast, findest Du hier einen Videomitschnitt:


These are part of the videos above and step ONE of the Anti-Greenwashing-Way.

First be clear what you mean, when you say "sustainability". This is what you should mean: Including all social, ecological and economical aspects, plus a thorough governance process. 

Then be assured that we're not just talking marketing or production, a true sustainability project includes all these levels, which build up from the bottom.

Transparency is "the A and the O". Look at the areas your company talks about today, but then also check which areas your company SHOULD look at, including everything they really impact.

Last but not least, it is about the acknowledgement that sustainability is a long roadtrip. There are quick wins to collect, and "easier" steps to make, but better prepare for life long learning and changing!