Relevance

The Relevance Methodology's goal is to define, create and bring to life a brand’s relationship to an important group of people.


By doing so it expands the brand’s marketing activities, that aim for classical objectives such as awareness, image or sales/users, with a set of behavioral strategies, that allow it to build on the aspect of relevant relationships. To simplify its thinking the Relevance Methodology works with a 7 steps framework.

On this page you will find more information, also the book explaining all the thinking behind, there are video tutorials, a complete workbook for adapting it to your personal case. Everything you need for trying it for yourself you can find in the download section.


Other topics in Relevance:

The Relevance Methodology

Deutsches Video "Was ist eigentlich ... die Relevanzmethode?" auf Youtube

my book Beyond Digital - A Brand Approach For More Relevance

online tutorial videos to learn the methodology

downloads for everyone

Video
Create Relationships With The Relevance Methodology

Mixed Thinking

Slides
How Well The Relevance Methodology Goes With Other Theories

RM Workbook

Slides
The Relevance Methodology "DIY" Workbook