Relevance.

This is the page of the Relevance Methodology.

The Relevance Methodology's goal is to define, create and bring to life a brand’s relationship to an important group of people.

By doing so it expands the brand’s marketing activities, that aim for classical objectives such as awareness, image or sales/users, with a set of behavioral strategies, that allow it to build on the aspect of relevant relationships. To simplify its thinking the Relevance Methodology works with a 7 steps framework.

On this page you will find more information, also the book explaining all the thinking behind, there are video tutorials, a complete workbook for adapting it to your personal case. Everything you need for trying it for yourself you can find in the download section.

Have fun!

And let me know if I can help!

Kai.


May I present .... #RM

This is a little introduction video I made to explain what the Relevance Methodology is. It is currently only available in German, but you can switch on subtitles in any language ;)

> watch now

Book

The RM is based on my thinking explained in the book "Beyond Digital - Brand Strategy For More Relevance".

> All info and shop

Online Tutorials

RM is easy to learn - to help you I have recorded 15 episodes of online tutorials.

> Netflix RM & Chill

Downloads

Very simple, and everything in one place - just take your case and work yourself through the RM with these free resources.

> Go to Downloads

Mixed Thinking










Header: Photo by Lucas Lenzi on Unsplash