By doing so it expands the brand’s marketing activities, that aim for classical objectives such as awareness, image or sales/users, with a set of behavioral strategies, that allow it to build on the aspect of relevant relationships. To simplify its thinking the Relevance Methodology works with a 7 steps framework.
On this page you will find more information, also the book explaining all the thinking behind, there are video tutorials, a complete workbook for adapting it to your personal case. Everything you need for trying it for yourself you can find in the download section.
And let me know if I can help!